Lead UX Designer where user empathy meets business sense. 10 years making enterprise logistics behave — turning “uh-oh” moments into “oh, nice.” Research-driven, AI-assisted, human-obsessed.
I turn complex enterprise logistics into <hl>clear, usable experiences</hl> — leading UX through research, testing, standards, and delivery. I founded and scaled a 15-person design agency, and today I focus on <hl>AI-assisted, research-driven design</hl> where the user always has a vocal advocate.
Case studies and concept work — click any card to open the full project.
An agentic AI copilot for feeder-vessel logistics — predicting routes, pre-empting delays, and projecting a 20% fuel-efficiency gain. Placeholder brief — edit anytime.
A calmer banking experience — rethinking clarity and trust in everyday money management.
Reframing "45 of 46 captains rejected you" — fixing blame-shifting copy and how the app speaks.
An iOS health companion — making medical information approachable and human.
Open to Lead UX roles, collaborations, and conversations.